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Difference between landing pages vs. website pages in Kajabi.

kajabi kajabi expert kajabi seo kajabi website templates Feb 17, 2024

Difference between creating new pages as landing pages vs. website pages in Kajabi.

The main difference between creating new pages as landing pages and website pages in Kajabi lies in their
purpose and structure:

 

Website Pages:

  • Function: Form the foundation of your website, providing ongoing and informative content for your audience.
  • Structure: Share the same header, footer, and navigation menu, ensuring a consistent layout across your site.
  • Examples: Homepage, About Us, Blog, Resources, Contact Us.
  • Best for: Building brand awareness, establishing your expertise, attracting organic traffic, and guiding visitors through your content.
  • Import/Export: You can't import/export in single pages, you have to process the full theme with all setting pages as well.

Landing Pages:

  • Function: Designed to achieve a specific conversion goal, like capturing leads, generating sales, or promoting a specific offer.
  • Structure: Standalone pages independent of website design, allowing for unique layouts and targeted messaging.
  • Examples: Sales pages, Opt-in pages, Webinar registration pages, and Thank You pages.
  • Best for: Driving focused action, maximizing conversions, and promoting individual campaigns or products. 
  • Import/Export: You can import/export on single page easily.

 

Here's a table summarizing the key differences:

 

Choosing the Right Type:

Ultimately, the type of page you create depends on your goals: 

  • Use website pages when you want to deliver ongoing value, build trust, and attract visitors through valuable content.
  • Opt for landing pages when you have a specific action in mind, like collecting leads or promoting a limited-time offer.

Additional Considerations: 

  • Website pages can link to each other, creating a cohesive browsing experience.
  • Landing pages are often shared through paid advertising or email campaigns, driving specific traffic.
  • You can integrate website and landing pages for a seamless user experience.

I hope this clarifies the differences between website and landing pages in Kajabi!

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